Marketing consumers are the primary focus of companies today.
To encourage their spending behaviour customer loyalty programs are created to help customers earn the benefits as well as maintain profit to the organization.
Monday, 18 June 2012
Movie fan? Scene's the way to go!
Like many consumers, I am one that is registered with a lot of different loyalty programs. I have a Shoppers Optimum card, Air Miles, Sears Club points card, Scene card, Le Senza, Petro, SPC and a bunch more retail stores that I shop at. Although I probably use maybe 4 - 5 at most compared to the 10 I have, my favourite loyalty program that I frequently use would be my Scene card. Cineplex partnered up with Scotiabank and created a Scene card loyalty program. They have 3 loyalty cards: Visa, Debit and the basic scene card. You can earn points with Scotiabank's Visa and debit card on any transactions. Using the basic scene card, you can receive 10% off the Cineplex concession stands and points can be collected at any Cineplex theater, or online ticket purchases. The redemption offer I believe for 1000 points is a free movie.
Here is a video of the scene loyalty program and its perks!
The great thing about it is that I use my debit for most of my transactions so I accumulate points everywhere I go and its not only at one certain location. Plus I'm a movie fanatic so free movies is fine by me. I've already redeemed 5 free movies with my points and it still keeps adding up.
My advice to all movie goers, sign up for a scene card and bonus make an account with Scotiabank. This customer loyalty program is worth it.
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