Marketing consumers are the primary focus of companies today.
To encourage their spending behaviour customer loyalty programs are created to help customers earn the benefits as well as maintain profit to the organization.
Friday, 8 June 2012
Where it all started...
Canadian Tire Money was the first loyalty program introduced by Muriel Billes, wife of the company's co-founder in 1958. It has since then been Canada's oldest program and in 2000 they issued a Canadian Tire Mastercard where consumers can earn "Tire Money" on the card. This year they have expanded their loyalty program by presenting "Canadian Tire Money Advantage" points card testing it first in Nova Scotia. Every year they award their customers over 100 million dollars through the success of their programs.
Focusing on what consumers find convenient specialists look into marketing the new card to extract from the paper money. Laura Sousa, VP of Canadian Tire loyalty program discusses the launch of the new card in this video clip.
It's great how we innovate to the expectations of our world today and also adapt to the advancement of technology. For customers who prefer to carry a card rather than a bunch of cent or dollar bills yes it's convenient but I feel that Canadian Tire Money classifies their company in a unique way that separates them from most common loyalty programs.
Canadian Tire
'Money'®: A History of Loyalty Program Innovation. (n.d.). Retrieved from
Canadian Tire website:
http://corp.canadiantire.ca/EN/AboutUs/Pages/Loyalty.aspx
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