Loyalty Expanding!

As each company learns how success is achieved by other businesses, they establish their company to the standards of what other companies are doing.  The loyalty program has developed in most companies but some are still lacking that customer relationship bond.

Yesterday Toys R Us announced their customer loyalty program "Rewards R Us" has undergone improvements and as effective on July 1st customers will no longer have to worry about their points being expired.  Its an all new intergrated points system that gives rewards for its new and existing customers.  For every dollar spent on most items from any Toys R Us or Babies R Us either in store or online you will receive 2 points.  For every electronic, baby goods or gift card you buy you get 1 point.  You would think since electronics are mostly more expensive they should get the 2 points no? 

Redemption offer of 500 points gets you a $5 rewards card.  The system before you were only able to earn points during promotional periods that could not be carried over and had an expiry date.  You can earn up to $20 worth of points monthly and any other accumulated points would be carried over to the next month.

The Toys R Us credit card holders will automatically be enrolled into the Rewards program earning double points or four points on every dollar spent on purchases within the store or online.  For every dollar spent on other transactions you earn 1 point using the "R" Us MasterCard.

As new loyalty programs rise some of the existing ones are focusing on what they can do to satisfy their consumers more out of these programs.  Toys R Us saw the disadvantages of the reward system they offered so they revamp their systems to the wants of the consumer.  Making it beneficial to their customers as well as increasing profit and customer loyalty.