Hi everyone and welcome to my blog.
I'm pretty sure some of you are aware of what customer loyalty programs are but for those who don't its a great marketing design where companies gain benefits and in return the consumer reaps the rewards. Its usually in the form of a card which you earn points with your purchases then after a certain amount of collected points you can redeem them in exchange for a product or service.
Customer loyalty programs can be found almost everywhere. Using your Air miles while grocery shopping, there's also the Shoppers Optimum Card or getting those Petro points while filling up on gas only to name a few. Statistics show 94% Canadians are part of some type of loyalty program which comes to show we enjoy the benefits of it.
What customer loyalty programs are you a member of?
Masud, A. (2012, February). Loyalty Marketing – The battle for consumer attention and advocacy. Retrieved from Ama-Toronto website : http://www.ama-toronto.com/events/loyalty-marketing-the-battle-for-consumer-attention-and-advocacy
